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Chapter 6 Mathematics of Buying
An elite group of World War I fighter pilots were distinguished by the determination and valiant qualities they displayed in combat. The term "Ace" was used to describe to this group. In 1924, a small chain of stores opened using the Ace name. The name signified a friendly, courteous, and helpful store atmosphere, as well as some of the same valiant qualities exhibited by the stores' World War I namesakes. Ace Hardware began as an arrangement of Chicago-area hardware retailers. The retailers believed that their customers could be offered a wider selection of products at lower prices if the firms consolidated their resources. In 1973, Ace became a dealer-owned cooperative when Richard Hesse, the last surviving founder, sold the company to Ace retailers. Today, there are more than 5100 Ace Hardware locations across the United States and around the world. In the 1980s, Ace experimented with new ways of increasing its presence in the marketplace. In 1984, Ace Hardware began manufacturing its own Ace paint. By the 1990s, Ace Hardware faced a new kind of competition from huge warehouse-style hardware chains. To meet the changing times, Ace implemented a strategic plan called "The New Retail Age of Ace." This plan reinforced Ace's commitment to provide their consumers with the best in hard-line products and services. Ace has not changed its driving force and philosophy over the years-to meet the needs of the customer. Ace employees in their trademark red vests are proud to serve and assist do-it-yourselfers. Not only is Ace Hardware dedicated to assisting the customer in the store, but also in the community. The Ace Hardware Foundation, started in 1991, is a charitable organization that requests donations from Ace Corporation and other retailers. These donations are used specifically for disaster-relief services and support of healthcare for children. Ace also works to protect the environment through a variety of recycling programs. All this information and more can be found at www.acehardware.com. Problem: Preparation: In preparation for this problem,
Questions:
Include the date in your answers.
© Copyright 2000 Addison Wesley Longman, Inc. |